Volume 24, No. 8, October 2, 2000 |
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Flexibility key to MA/COM success Although it’s the newest graduate program being
offered by Hawai‘i Pacific University, the Master of Arts in
Communication is already being heralded as a success. The MA/COM program began the 2000 fall semester with 63
enrollments. It offers a diverse curriculum structured to prepare students
for careers in business communication, marketing, advertising, mass media,
public relations, entertainment, broadcast or print journalism, sales, the
world wide web, writing, or education. Dr. Helen Varner, HPU Dean of Communication, said that
while many current students are continuing their education in traditional
communications studies, there are also many from non-related fields. The
appeal of the program, she added, is that no matter what field the student
is pursuing, effective communication skills enhance opportunities for
advancement and will be used throughout one’s career. "Regardless of what your undergraduate field is—whether
it be psychology, accounting, history, or English, whatever career you’re
in—this graduate program will prepare you to do it more
effectively," said Varner. "When you think about it, success in
any career field is dependent on good communication skills." New MA/COM student Alicia Maluafiti realized that she
would need to further her education and background in communications to
continue a successful 10-year career in Community and Government Relations
at HMSA. The MA/COM program offered exactly what she was looking for. "I realize that my work experience has accounted
for my success to some degree," said Maluafiti. "But I need to
demonstrate additional competencies in the area of communications and be
able to add value to the strategic direction of the company. A Masters in
Communication will help me gain the skills and knowledge I’ll need to
further advance in my career." Maluafeti said that, she appreciated the fact that her
classes were offered in the evening, allowing her to continue her daytime
employment. "The program works out great because it’s so
flexible," she said. "It really works for students like me who
work full-time and also want to attend school on a full-time basis." Dr. Gary Wilson, coordinator of the MA/COM program,
developed much of the programs’ structure and is one of the persons
Varner credits with a leadership role in the new program. Wilson was
excited to see the strong enrollment numbers and the enthusiasm of the
incoming students. He was also intrigued by the varied backgrounds of
those enrolled, and feels this broad base of experiences lends to the
exchange of new ideas. Wilson said that, traditionally, graduate programs in
communications tended to focus on just one field, such as journalism.
Students would have to go outside of the program for exposure to other
fields. The advantage of the HPU program, is its broad spectrum of study. "We have instruction in a broad-base of areas, all
within the communication division," said Wilson. "Instead of
confining a student to one area of study, we require them to be exposed to
all aspects of the field of communication." Wilson said this exposure not only helps students
explore the wide-range of career possibilities in the field, but also,
with the dynamics of emerging technologies, provides them essential
working knowledge of different types of media. Susanna Tseng, now a HPU student, was about to enroll
in speech communications at West Texas A&M University. When she heard
about HPU’s new program, she decided to transfer. "HPU is offering a good balance between theory and
actual practice," said Tseng. "The Masters in Communication
program not only gives me a good foundation in communication knowledge,
but can also give me realistic skills for developing my future
career." Suzan Forbes, a new graduate student, wants to pursue a
career in radio and television. She began taking concurrent master’s
degree classes while earning her B.S. in Marketing. "I feel this degree will enhance my career because
it instills confidence that wasn’t there before," said Forbes. "I
feel confident in the way HPU makes a commitment to its students and their
education. That really helped me to make the decision to enroll in the
program." Back to Student Life |
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