manager 'Goes for Gold'
by Jenny Lundahl, associate editor
She is a businesswoman she has owned her own business
and is currently an advertising representative for two monthly
newspapers, Oahu Island News and Kalamalama. She is
a student at Hawaii Pacific University. She is local.
She is determined and persistent. She has won several pageant
titles that paid her way through college, but she has yet
to win the title of her dreams Miss Hawaii USA.
Alicia Michioka, 23 years old and originally from Kauai,
has 10 years of experience in pageantry. Shes been No.
1 in several of them most recently as the 2000-01 Ms.
Haleiwa Sea Spree. But after being the first-runner-up in
two statewide contests in 2001, she wants to break through
to the gold, for local pageants.
Photo by Kimo Lauer
I have been running pageants all my adult life.
Michioka said. I want to stop! Her goal this spring
is to win Miss Hawaii USA, and her plan is to give it
everything shes got and do all that she possibly can.
If she doesnt win? Im willing to accept it,
said Michioka, a convincing smile on her face as she sat in
a lotus position on a chair in her office at Kalamalama where
she is also Business Manager for the University newspaper.
On May 19, Michioka will, for the last time, put all her efforts
and professionalism into reaching her ultimate goal. The annual
Miss Hawaii USA 2002 pageant will take place at the Sheraton
Waikiki, and This time Ill do it my way, she
said, her expression confident.
According to Michioka, pageantry is as time consuming as a
full-time job, but being the ambitious young woman that she
is, she manages to combine it with her two jobs and with being
a full-time student in her last semester at HPU, double majoring
in journalism and advertising. My job at Kalamalama gives
me the best of two worlds, said Michioka, who is also
a regular freelance writer for Oahu Island News.
So why hasnt she given up after all the first-runner-up
titles? Michioka simply says that winners have a plan
and losers have an excuse. Michioka believes that in the
past, she listened too much to other peoples advice. Everyone
always told me what to wear, what to say, and what to do,
she said. This turned me into a person that isnt
me. This year shes going to be herself and, in the
words of the old song, do it my way.
Click on image for
Michioka is working hard outside school and the newspapers with
fundraisers to meet her budget for this years pageant.
She is currently selling her own candy/snack bag including kettle
corn with arare and furikake, li hing mui, and li hing mui-flavored
gummy candy. The bags cost $5 each, $1 of which is donated to
the American Breast Cancer Foundation.
Ive spent lots of money on pageantry with support
from my family, said Michioka. But to me its
been worth it, and it has balanced out due to all the scholarships
that Ive won. She adds that the experience she has
gained has been invaluable.
Michioka warns anyone who is thinking about pageantry that
its a real time commitment and nobody should enter a pageant
just to win a scholarship. Sure, there is a lot to be
gained from a pageant, including networking opportunities,
said Michioka. But nobody should do it for a purpose.
Michioka has five suggestions for anyone considering pageantry.
Answer the questions:
- Why do you want to be in a beauty pageant?
- What can you gain from a pageant?
- How much effort are you willing to put into it?
- Based on 1-3: Dont change in order to satisfy somebody
- Do everything you can do to win. Make sure you can look
back and say, I did everything I could except affect
the judges preferences.