This years presentation team, made up of seniors Jeff
Colwell, Dan Jarrett, Alicia Michioka, Maria Le Rossow, Cassie
Tyson, with Yonie Espiritu as an alternate, will travel to
Bal Harbor, Florida in early June for the National competition.
HPU started planning its advertising campaign for this year
client Banc of America Investment Services, Inc. as a class
assignment for ADV 4900, the advertising majors capstone
Competing against HPU this year was the University of Hawaii
at Manoa. The competition was tough this year,
said Dr. Helen Varner, dean of communication, and co-advisor
along with Dr. Jan-Michelle Sawyer for HPUs team.
After both teams presented and answered questions, the judges
decision took more than an hour to determine the winner as
they had to compare the presentations not only to each other,
but to the campaign plan each team submitted.
After three long months, the presentation team screamed with
joy when HPU was announced the winner of the competition.
Excited friends, family and classmates, who had worked on
the campaign, surrounded the presenters, Dr. Varner and Dr.
Sawyer and congratulated them on their win.
Now the HPU team will begin to perfect the presentation for
the national competition in June and for the Hawaii Ad agencies
at the HAF conference on May 22.
The team has one major goal at Florida. To bring HPU
home another trophy from this years national competition,