| More than 6,800 of the nation’s brightest
college and university advertising students are set to create
exciting and innovative new marketing concepts promoting Florida
as the world’s most desirable visitor destination. |
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| VISIT FLORIDA, the state’s official tourism
marketing corporation, will be the sponsor of the American Advertising
Federation’s (AAF) National Student Advertising Competition
(NSAC) 2004. The announcement came during the AAF National Conference
2003 at the Century Plaza Hotel & Spa in Los Angeles. |
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| Each year, the NSAC selects a corporate sponsor
which submits a case study to the AAF’s 210 college and
university chapters nationwide. Students in those chapters then
devise comprehensive advertising campaigns for the sponsor, and
all chapters compete regionally, with the winning teams participating
in the final competition at the following year’s AAF National
Conference. |
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| “This is both a great honor for Florida and
a unique opportunity for our state to gain fresh insights and
approaches to marketing itself as a desirable visitor destination,” said
Gov. Jeb Bush who also chairs the Florida Commission on Tourism,
under which VISIT FLORIDA operates. “We are delighted that
Florida’s case study has been selected for the upcoming
academic year and eagerly await the results of the competition.” |
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| “We’re excited that so many talented
and creative minds will be devoted to helping us reach potential
travelers with the Florida message,” said Bud Nocera, VISIT
FLORIDA president and CEO. “Many of the companies and organizations
that have sponsored this program in the past have incorporated
the student concepts into their marketing strategies with great
success. We certainly intend to do that as well.” |
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| Wallace Snyder, president and CEO, AAF added: “Most
of our past case studies have involved campaigns for products
or services, but this is perhaps the first time we’ll be
creating strategies to promote an experience, which is what a
Florida vacation really is.” |
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So...Experience Florida by joining an award-winning advertising
team right on campus. E-mail AAA president Vanessa Katz at
vkatz@campus.hpu.edu.
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