Where commercial radio uses advertising sales to
finance operations, listener supported public radio uses twice-a-year
fund drives that seek donations from listeners. Station management
organizes the drive, and volunteers from various community groups
donate premiums or bring food, or handle the telephone calls.
HPR gets about 48 percent of its support from Public Radio
grants and corporate sponsorships. The other 52 percent, or
$453,000
for its next six-month’s operating budget, must come
from listeners.
The theme for this fall’s semiannual fund drive was “A
Reason to Listen,” and on-air personnel encouraged listeners
to provide feedback on station programming and their favorite
shows, as well as donations toward the station’s goal.
Pledges ranged from $5 to $2,500 ($50 is standard KHPR membership)
and premiums ranged from t-shirts, coffee mugs, and CDs, to
an original oil painting by Madeline McKay and included three-day
stays at the Kapalua Ritz Carlton, ocean cruises, and more.
Volunteering at the radio station gave students an insight
into two communication fields: radio and public relations.
Taylor
Scott, a freshman and broadcast journalism major, expressed
her satisfaction with the activity and her reason for volunteering: “I
liked HPR,” she said. “I chose to volunteer because
I wanted to pursue skills in these areas.” After taking
pledges for a few hours, Scott decided to volunteer for more
activities with the station, and she provided her contact information
to HPR’s director.
Gene Evans, HPR’s listener services manager and former
radio show host, expressed his gratitude and commented on the
maturity of the students. “It was a pleasure to have the
Press Club help out, and they are always welcome back,” Evans
said.
After the pledge drive, the students headed to Dave & Busters
where they shared appetizers, relaxed, and talked about the day’s
events.
Hawai‘i Public Radio operates four stations in the islands:
KHPR 88.1, KKUA 90.7, KANO 91.1, and KIPO 890.3.
For more information on the Press Club, e-mail kalamalama@hpu.edu.
Meetings are held at 2 p.m. every other Monday in Room 310
on the third floor of the BH building. The next meeting is
Oct.
27. |