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Jamba Juice celebrates healthy lifestyle

by Joy Kikuchi, S & E, editor

In 1990, a small group of people envisioning a healthy alternative to fast food opened the first Jamba Juice in San Luis Obispo, Calif. Kirk Perron, Linda Ozawa Olds, Joe Vergara, and Kevin Peters put in three years of hard work and community involvement before “Juice Club,” as it was known then, began to grow, with four new stores and 12 franchises by 1995


They adopted the name Jamba Juice in 1997, and opened their 50th California store. In 1998, Jamba expanded to Arizona and Denver, and in 1999, Jamba purchased Zuka Juice, its biggest competitor, and grew from 97 to 230 stores.

Jamba joined Coffee Partners Hawai‘i in 1999 to become Jamba Juice Company Hawai‘i LLC and opened stores in Kailua, Kahala, and Pearlridge on O‘ahu. Four more stores followed in Hawai‘i in 2000, and six more in 2001, and Jamba opened its first store in Florida, forming JJC Florida, LLC. By 2003 Jamba had spread to the other islands and had 400 stores in 20 states, with plans for even more.

The word “Jamba” comes from West Africa and means, “to celebrate.” Jamba celebrates and promotes a healthy lifestyle through its selection of fresh juices and healthy snacks. Its products are all natural: they contain no artificial flavorings or additives, not even sugar.

Jamba stores are always bright and vibrant, filled with music and the smell of freshly squeezed orange juice.

Jamba’s most popular products are smoothies, each of which contains from 300-600 percent of the recommended FDA requirements for five daily servings of fruits or vegetables. The smoothies are made with fruits and vegetables that meet standards set by the company for color, sugar level, and quality. These are individually quick frozen to retain their quality and freshness until served.

Each Jamba smoothie comes with a free “Jamba boost,” a combination of herbs, vitamins, and minerals, designed to meet daily nutritional needs. With the Vita Boost™, for example, you can get your daily vitamin and mineral requirements all in one great-tasting smoothie.

Throughout its growth, Jamba has maintained the same standards and values as when the company started. Its principles are summarized in “ FIBER”: Fun, Integrity, Balance, Empowerment, and Respect. Each person in the company is expected to strive to live these values deadline. FIBER is the key to Jamba’s success.

Also, employees must practice the “Building Blocks” that are Jamba’s standards for customer service.

“ Say ‘Hi!’ to each customer”;

“ Make great, consistent, healthy products”;

“ Work together as a team”;

“ Keep a really clean store”;

“ Say ‘Thank You!’” to each customer.

Also “Give it a boost!” These uncompromising standards ensure that the customer is always satisfied.

Jamba also prides itself on community involvement, and fundraises for numerous charities by sponsoring various community and annual events and donating the proceeds to local charities. In Hawai‘i, the 2003 funds were donated to the Muscular Dystrophy Association.



2004, Kalamalama, the HPU Student Newspaper. All rights reserved. 
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