This year’s program brought 32 of our nation’s
top minority students in advertising to New York City for a
two-day event at The Waldorf-Astoria. For me, as I suppose
too, it was a once-in-a-lifetime experience. Representatives
from more than 20 companies, advertising agencies from across
the nation, were under the same roof for one purpose, to recruit.
We were all vying for an opportunity to secure an entry-level
position in one of America’s top advertising agencies.
At the opening reception, each finalist
shared his or her personal 10-word slogan. My slogan was “it’s
a dog eat dog world, bring on the katz.” Our goal for
day one at the recruiters expo was to network with top industry
schedule interviews for day two. We were each honored at
a luncheon with an etched-glass trophy. The luncheon, attended
by over 500
people had the theme “Building Bridges for Our Future” and
featured as guest-speaker, Tyler Ricks, director of multicultural
marketing and development with Pepsi-Cola North America.
As Leo Burnett once said, “When
you reach for the stars you may not quite get one, but you
won’t come up with
a handful of mud either.”
My own goal is to work for the expansion
of minority inclusion in New York, the epicenter of cutting-edge
I envision Hawai‘i becoming a leader in an advertising
industry that values diversity. I aspire to retain the
quality that exists
in Hawai‘i’s advertising agencies by enabling
market expansion and ethnic diversification. Hawai‘i’s
central location in the Pacific Rim proves advantageous
global talent. Its diversity imparts a melting-pot perspective,
one comprised of the many peoples and ethnicities that
have blended to make our modern island culture. Multiculturalism
answer to ethnocentrism. The advertising industry cannot
fail society’s obligation for equality. Diversity
step out of the box.
Van Graves, creative director at BBDO
New York, asked us, “What
do you think is the most important skill for a creative
director to have?”
We then went around the modern New York
City conference room answering “dedication, determination,
Graves responded, “The most important
skill for a successful creative director to have is life experience”--love
and loss, decisions and regret, and goals and failure.
I have three pieces of advice for anyone
about to begin his or her career. First, make a long
and answer all of them. You must know yourself
inside and out. The tricky part is having your
a point where
you do not sound too rehearsed. Second, have
a professional read your resume. It is an advertisement
way. And finally, network, network, network.
cannot stress enough the importance of networking.
them, and never burn them. You never know when
you may need to get across.