The NSAC is an annual competition
that offers an opportunity for the top schools in the nation
to provide advertising students a real-life experience through
a competition, to create and present a full ad campaign for
a corporate sponsor.
This year’s sponsor VISIT FLORIDA, Florida’s tourism
marketing corporation, set the goal to increase lodging and tourism.
Each school must create a complete plans book and develop and
make a 20-minute presentation of this campaign. The top schools,
out of 210 college and university advertising clubs, will be
chosen to go to nationals, including two wildcard spots available
According to Akamai President, Vannessa Katz, HPU has competed
the last 10 years, and has made it to nationals eight times.
Last year, HPU beat UH-M by three-tenths of a point, and went
to nationals located in Los Angeles, Calif. HPU’s presentation
placed 12th in the nation.
In order to compete at nationals, the school advertising club
has to win its regional division. Because HPU’s only competitor
this year, UH-M, decided to drop out, there will be no regional
competition in Hawai‘i.
After many talks with the AAF, HPU has been recognized for
its previous excellence, and given the opportunity to submit
plans book to compete for one of two wildcard spots at the national
competition to be in Dallas, Texas.
The situation has generated a lot of mixed emotions from students
participating in Akamai. Many students look forward to the competition
as part of the Advertising program, because it gives them a “real-life” experience
and requires strategic and creative thinking.
Akamai’s plans book must be submitted by 5 p.m. March 31,
and it will compete with about eight other mainland colleges.
FLAUSA will send judges between April 15 and May 2 to evaluate
Akamai’s presentation, according to Dr. Joanne Gula, AAA
advisor and faculty member. This critique will benefit the members
of Akamai, and will offer feedback if HPU wins a wildcard spot
It shows that the AAF thinks HPU is important enough to stay
in the competition,” said Gula.
HPU didn’t have a chance of going to nationals a couple
weeks ago, and now it has an opportunity to come up with a complete
plans book and hope for one of two wildcard spots at nationals.