History: Kalamalama means “bright light” in Hawaiian. “Ka” means “the” and “Lama” means “Light.” It also means “the beacon of light in the darkness,” and “the torch.”

Hawaii Pacific University opened as Hawaii Pacific College in 1965, and four years later the school began a weekly newsletter called the “Midnight Oil,” which evolved into the “Menehune,” and later into “Ka-Lamalama” which became the school’s newspaper in 1969.

In 1984, Kalamalama was defunct because there was no support for the paper. In 1986, it was resurrected, and in 1987 it folded again for the same reasons. In 1993, under the guidance of Dr. Larry LeDoux, Kalamalama was again resurrected. Dr. LeDoux who holds a B.A. degree in Journalism and Communications, created a journalism program where the newspaper could train potential journalists.

Kalamalama is located at 1154 Fort Street Mall, Suite 312 on the Hawaii Pacific University Downtown Campus. The paper has a circulation of 9,000, which gets distributed between the two campuses of Hawaii Pacific University, as well as to an extensive mailing list. The mailing list consists of high schools and colleges on Oahu and the neighbor islands, all Hawaii news media, and prominent local business and community leaders. In addition to being sent locally and statewide, Kalamalama is also sent to all high schools and colleges nationwide, as well as to all news media and national businesses.

Kalamalama Hawaii Pacific University Student Newspaper
Student Editor	Issue Editor
Loren Moreno	Jenny Lundahl
Web Editor	Business Manager
Mark Smith	Cristian Clemente - (808) 544-9379
Business editor
Shelly Awaya
Art & Entertainment Editor	Associate Editor
No Photo Available Sophie Georgiou
Etcetera Editor	Associate Editor
Mark Smith
Lifestyles Editor	Associate editor
Bernadette Bass
News Editor	Associate editor
Rose McKenney
Opinion Editor	Associate editor
Mark Smith
People & Places Editor
Shelly Awaya
Science & Environment Editor	Associate editor
Shavae'cha Lee
Sports Editor	Associate editor
No Photo Available Amanda Palmer
Student Life Editor	Calendar
Mark Smith	Shavae'cha Lee
Copy Editor	Faculty Editor
Judy LeDoux	Larry LeDoux
Staff Writers	Contributing Writers
Mark Gonzales, Joy Kikuchi, Saida Oliver, Juan Salazar, Katja Silvera, Patricia Synephias	Cindi Baxter, Rev. Dale Burke, Frellie Campos, Derek Clarkston, Robert Garmong, Onkar Ghate, Elan Journo, Dr. Jan Knight, Jarnette Lono, Dr. Saundra Schwartz, Jessica Silverman, Dr. William Zanella
Photographers
Shelly Awaya, Bernadette Bass, Sophie Georgiou, Dr. Larry LeDoux, Judith Shinsato, Katja Silvera, Mark Smith

Kalamalama is published 12 times a year and is available free at all Hawaii Pacific University campuses. Opinions expressed herein are the writers’, not those of Kalamalama staff, the Associated Students of Hawaii Pacific University, the faculty, the University, or its Board of Trustees. Advertising is subject to acceptance by Kalamalama, which reserves the right to reject any ad copy. Kalamalama does not assume financial responsibility for typographical errors in advertising unless an error materially affects the ad’s meaning, as determined by the business manager. Liability of Kalamalama shall not exceed the cost of the advertisement in which the error occurred, and credit will be given for the first incorrect insertion only. Make-goods must be called in to the business manager within seven working days of issue.
Copyright April 28, 2003..

Submission Requirements

Kalamalama invites submissions by all members of the Hawaii Pacific University community. Feature articles may be on any subject and should follow the guidelines indicated below. The opinions section welcomes forums and letters to the editor. Forum articles are designated for the expression of opinions which, to be communicated effectively, require substantial space. Letters to the editor are more brief statements. All opinions expressed are solely those of the writers and are not necessarily shared by Kalamalama or university staff, students, faculty, or adminisration.

Kalamalama will not print obscenity, pornography, or bad reasoning. Timeliness, clarity of thought, factual accuracy, and interest to the University community are major factors in selecting material for publication. Articles contributions must include the writer’s name and telephone number. Material may be e-mailed to kalamalama@hpu.edu or it may be submitted in person or by mail, typed, double-spaced, or on 3.5” floppy disc.

News articles should not exceed 400 words. Feature or Forum articles should not exceed 1,000 words. Letters should not exceed 300 words. All material becomes the property of Kalamalama.

Sources of factual material should be included, as should telephone numbers of individuals quoted. All claims of fact are subject to verification.

Kalamalama cannot acknowledge or return manuscripts but will retain these for 30 days after publication in the Newsroom (room 314, 1154 Fort St.) for pickup.

Kalamalama reserves the right to reject letters or articles without explanation and to edit those accepted as necessary for copy fit, grammar, reasoning, or style.

Kalamalama, the HPU student newspaper 1154 Fort Street, Suite 312, Honolulu, HI 96813 Telephone: (808) 544-9379, kalamalama@hpu.edu

DEADLINES FOR October 4th, 2004 issue
ARTICLES & ADVERTISING SPACE RESERVATIONS:
Articles due noon. Monday, Sept 20
Ad space reservations noon. Monday, Sept 20
Advertising materials: 5 PM. Monday, Monday, Sept 27

Rates are based on $7 dollars per column inch (1 3/4” x 1”) and 8,000 circulation. All ad sizes are sample sizes. Other sizes are available. Note: Columns are 9 picas (1.70”) wide with 1 pica gutter. All ads are R.O.P.

Column width:

1 Column - 1 3/4", 2 Columns - 3 1/4", 3 Columns - 5", 4 Columns - 6 3/4", 5 Columns - 8 1/4", 6 Columns - 10"

All ads due camera ready, by e-mail in PDF, PageMaker or Word file or on a disk one week before publication. Space reservations are due two weeks before publication.

OTHER SERVICES:

Typesetting / Graphic Design: $25/hour
Proofs / Corrections: No charge for the first proof
All additional proofs $5 each
Color Costs: 2 Color: $55.00
3 Color: $110.00
4 Color: $165.00
Inserts: $65.00 per thousand
(Minimum 6000 , Maximum 8000)
Min. size: 5 1/4” x 5 1/4”, max. size: 11” x 7 1/2”

DISCOUNTS:

Frequency 10% for three or more issues, 20% for eight or more issues
Bulk 10% for all advertising in excess of 270 column inches
Agency 15% commission to recognized advertising agencies
Coupons 10% discount for coupons offering discounts to HPU students
(Only one frequency/bulk discount may be applied towards your contract)