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by Kyle Galdeira, editor


Those interested in buying advertisements were able to visit 26 booths in which exhibitors showcased their publications with games and prize giveaways to get the attention of hundreds of media buyers and ad agency clients. The expo was free and boasted a food booth complete with complimentary beverages and hot dogs.

“ Being that this was my first Print Media Expo, I wasn’t sure what to expect,” said Talsha Tadeo, an ’05 graduate of HPU and current secretary for the College of Communication. “I saw a lot of HPU alumni, so I was proud to say I was there representing HPU.”

Kalamalama gave visitors to its booth the opportunity to win free advertisements in an upcoming edition of the newspaper. Those interested in the prizes took the “HPU Quarterback Challenge,” which consisted of throwing small footballs through a hole cut out of a flat plastic board. The winners of a full, three quarters and one quarter page ad respectively were: Micah Heiselt of the Polynesian Cultural Center, Richard Catungal of Guest Informant, and Milton Goto of Aloha Airlines.

Other participating vendors included the Hawai‘i printers organizations and such major printing companies as Obun Hawai‘i and Hagadone Printing Company. All of Hawai‘i’s major newspapers were represented, including those from the neighbor islands: West Hawai‘i Today, from Kona; the Hilo Herald Tribune; The Garden Island, and others.



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