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by Kalamalama staff


Schwarzenegger was leading a U.S. delegation representing a cross-section of various industries, including technology, agriculture, financial services, transportation, education, and tourism. Agrusa’s paper, “Preference and Positioning Analyses of Overseas Destinations by Mainland Chinese Outbound Pleasure Tourists,” is the first study of its kind on the outbound Chinese tourist market.

The study, published in the November issue of the Journal of Travel Research, explores destination preferences of outbound Chinese travelers. Research for it was conducted in fall 2003 via personally administered survey questionnaires given to Chinese residents waiting for flights at two Shanghai airports.

Agrusa, and his co-authors, Samuel Seongseop Kim and Yingzhi Guo, indicated that the “results of this research should be of assistance to the Chinese government as well as to those countries that mainland Chinese outbound tourists have selected as preferred to visit.”

Agrusa currently holds the University’s 2005 Trustees’ Award for Teaching Excellence. He has more than 20 years experience in the hotel, hospitality, and restaurant industry.



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