Schwarzenegger was leading a U.S. delegation representing
a cross-section of various industries, including technology,
agriculture, financial services, transportation, education,
and tourism. Agrusa’s paper, “Preference and Positioning
Analyses of Overseas Destinations by Mainland Chinese Outbound
Pleasure Tourists,” is the first study of its kind on
the outbound Chinese tourist market.
The study, published in the November issue of the Journal of
Travel Research, explores destination preferences of outbound
Chinese travelers. Research for it was conducted in fall 2003
via personally administered survey questionnaires given to
Chinese residents waiting for flights at two Shanghai airports.
Agrusa, and his co-authors, Samuel Seongseop Kim and Yingzhi
Guo, indicated that the “results of this research should
be of assistance to the Chinese government as well as to those
countries that mainland Chinese outbound tourists have selected
as preferred to visit.”
Agrusa currently holds the University’s 2005 Trustees’ Award
for Teaching Excellence. He has more than 20 years experience
in the hotel, hospitality, and restaurant industry.