Richard Tyler has taken the
responsibility for Delta Airlines and will be unveiling the
company’s new look this summer. Staying true to Delta’s
original style, Tyler used the traditional red, white, and
blue color scheme as the accents for his gray and black base.
The women will be dressed in dresses and skirts and the men
will be back in jacket and ties, for a classic look. Delta
reported that Tyler wants his name attached to nothing but
the best, so all employees had personal fittings for their
new uniforms over a four-month span.
As a new airline, Song had the chance to make a statement with
the new uniforms by Kate and Jack Spade. The two designers chose
the untraditional color lime green for the crew. Not stopping
at uniforms, the Spades will equip all crew members with luggage,
accessories, and ID badges.
According to Los Angeles-based Delta flight attendant, Carol
Kawagami, who resides in Hawai‘i, “Delta hopes this
new look will be the beginning for the airlines, after the dark
period of 9/11.”
For a company that filed for Chapter 11 bankruptcy last November,
starting over is looking pricey.
According to Delta employees, the original reason to reinvent
their look was to put the past behind them. This wasn’t
the first attempt to keep the company afloat. Before the new
look, Delta had offered to sell food on board, stop in-flight
meals over the mainland, and reduced comforts such as pillows
and blankets. So will the new look pay off? We’ll see this