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by Natalie P. McGeehan, JOUR 3000

The Pacific Edge Magazine is a business and lifestyle magazine that features Hawai‘i’s young professionals and hot trends in business, culture, lifestyle, and art. Published every quarter, it distributes 10,000 copies statewide.

The magazine’s creator and co-publisher, Naomi Hazelton, is a winner of the 2001 Pacific Business News Top 40 Under 40 Award. She developed the concept while at HPU working on a practicum for her master’s degree in corporate communication.

Hazelton describes the publication as “a cutting-edge business and lifestyle magazine whose primary focus is to spotlight young professionals and give insight into their success.”

She is originally from Kauai, where she worked in the promotion department of a local radio station and wrote a column for the Garden Isle newspaper. She also worked for Visitor and Elite magazines.
Co-publisher and Director of Operations for Pacific Edge is Jamie Giambrone. Originally is from New York, Giambrone met Hazelton last year at a launch for Smart Magazine, at the time a communications officer in the Army, he had been home one week after returning from a tour of duty in Afghanistan.

Starting from scratch, the partners created the 68-page premiere issue which launched in January. Its main objective, according to Hazelton is “focusing on young people making things happen.”
They launched their third issue in July, and announced that their partnership is no longer only a professional relationship. The two will marry this fall.

Amy Stanley, a communications major at HPU and Pacific Edge’s first intern, said that “Working on the premiere issue was a real opportunity for me to see how publishing works from the ground up. Jamie and Naomi were helpful and open to my ideas. I learned a lot about deadlines, correspondence in the corporate world, and event planning. Plus, I’ve gotten four stories published,” Stanley added.

Stanley said her education at HPU helped her prepare for the internship. “I was in charge of the launch parties for the first issue of the magazine. I got to use my graphic design skills to create fliers and invitations. On top of that, I used writing skills that I acquired during my time at HPU.

“ Group work is also important,” Stanley added, “not only for students, but in the ‘real’ world.”
According to Stanley, HPU students could definitely benefit from reading Pacific Edge.

“ One of my projects as an intern,” she said, “was to research professional organizations in the islands. There is a full list of them in the magazine, which is always great for networking.”

Shana Logan, a visual communication major at HPU and finalist in HPU’s first film festival, “Shorts on the Rock,” said: “Pacific Edge is an important networking tool for young, local professionals like myself. In Hawai‘i, it is often about whom you know.”

On the cover of the summer issue is Food & Beverage Director of Royal Kona Resort, Keith Mallini, who is also known for turning around the Sheraton Waikiki’s Hano Hano Room and introducing Skyline, a posh, cutting-edge nightclub venue every first and third Saturday.

Pacific Edge also features a Night Life Diaries section, with lots of pictures of the latest hot night spots such as Skyline Lounge, Bar 35, and Fashion 45.

Primarily distributed through direct mail, Pacific Edge sells for $5.95 at King Fort Magazines and Borders outlets on O‘ahu, Hawai‘i, and Kauai. It is also available complimentary for patrons of Indigo’s, on Nuuanu Street, and Bar 35 on Hotel street.

Giambrone invites the public to come to Pacific Edge’s launch parties, three of which are scheduled for each new issue.

“ We invite the public to our events not only for a complementary copy of the magazine,” he said, “but also to meet the staff.”

For more information visit www.thepacificedge.com or call Hazelton or Giambrone at 737-8711.
They are looking for graphic design interns.
 

 

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